Coal Harbour is one of Vancouver’s newest waterfront neighbourhoods. Each home in this trendy, high-end community provides spectacular views of Burrard Inlet as well as waterfront access right outside your front door. If you are thinking of selling one of these luxury homes, here are some tips to help you get full market value for your unique home.
1. Know Your Target Audience
When it comes to selling your waterfront property, make sure that you not only understand who you are selling it to, but also know that you have a unique selling feature and you need to key in and market that specific feature.
Waterfront property needs to be viewed and treated the same as a luxury property and should be marketed in the same fashion.
Keep reading because later in this post I will tell you specific ways to highlight and showcase your main selling feature – waterfront accessibility and views.
2. Price it Correctly
Pricing your home correctly will be the determining factor on how long your home sits on the market. If you overprice your home, no matter what type of waterfront access you have, your home will not sell.
The longer a home sits on the market, the more of a stigma and reputation it will develop. You do not want the price tag to repel buyers.
It is also important that you do not price your home too low as you do not want to leave money on the table just to generate a quick sale.
To find an acceptable starting price point for your waterfront property, make sure to work with your real estate agent and see how much comparable homes in and around the area have sold for.
3. Showcase the “Waterfront”
Remember what you are selling and who your audience is. You have a unique home so make sure to showcase that uniqueness. Make sure to stage your home to direct all eyes and focal points to the waterfront view and if possible arrange showings at specific times such as sunset to feature that waterfront view.
4. Use the Internet to your Advantage
In today’s competitive real estate market, it is of the utmost importance to have a strong online profile that properly showcases your home. The internet is where any potential buyer will first view your home so make sure to put your best foot forward.
Here are some important tips that will showcase your waterfront home in the right light.
- Make sure to highlight and make your waterfront view the most featured part of your online housing profile.
- Think about hiring a professional photographer to capture all the rooms in your home in the best possible way.
- Use a video tour with voice layover to sell your condo’s unique features.
5. Hire a Realtor That Knows Waterfront Properties
When it comes to selling your Coal Harbour condo, make sure that you hire a real estate agent that knows and understands how to properly market and sell waterfront properties.
A good agent will know how to maximize your profit and customize and stage your home to attract the right buyer.
Here’s the deal:
You have a unique property, so it is extremely important to find a real estate agent who is familiar with waterfront properties and understands how to market that property.
I am that real estate agent. I have vast experience selling luxury waterfront properties in the Coal Harbour neighbourhood and would love to help you sell your home.
We are friendly, professional and hard-working and have the insight on not only how to customize your home, but to also how to get you a great return on your home. We look forward to working with you today.